Britory (Korean: 브리토리, pronounced Braɪt(ə)ri) is a Seoul-based skincare company committed to illuminating your skin’s natural beauty. Our mission is to create “glass skin that glows like snow” by addressing the three primary skin concerns: appearance, aging, and acne. Our products are meticulously formulated by Korean skincare experts in ISO-certified laboratories, combining ancient wisdom with cutting-edge technology.
BRITORY TREATS, ACNE, AGING, APPEARANCE
OUR STORY
Britory was born to promote the Korean beauty culture worldwide. The k-beauty standard “baegogat un pibu” or ‘’백옥 같은 피부 means skin just like white jade’’ is more than just vanity. It is a Korean culture dating back as early as 37 BC that symbolizes nobility and elegance.
When did the flawless, white-jade-like skin that many Koreans longed for become an object of admiration and a beauty standard? See the paragraph on the right for further details.
The exact date is uncertain, but evidence can be found in the wall painting at the ‘Susan-ri tomb,’ a 5th-century mural. The artwork above depicts two noble individuals under separate parasols, shielding them from the sun’s harmful UV rays. At the same time, their servants follow behind without anything to protect them from the sun.
This conveys the message that the two individuals need not work hard under the sun (during that time, Goguryeo was an agricultural society), symbolizing nobility and power. Consequently, at least since that era, Koreans have aspired to attain brightened skin—’백옥같은 피부‘ (Skin just like white jade)—without flaws, making it one of their primary beauty standards.
‘백옥 같은 피부’ translates to ‘skin just like white jade’, indicating flawless, freckle-free, naturally brightened skin. However, this expression does not imply a preference for white people, such as Europeans or Anglo Saxons, but rather emphasizes naturally brightened skin without any flaws.
OUR PROMISE
Britory is a 100% vegan and cruelty-free brand. We operate under Peta’s principle that animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way.
The Korean historical context sheds light on why we are striving to make our customers achieve flawlessly radiant glass skin that glows inside out. Britory means “Bright” and “Laboratory”, reflecting the brand’s core value of bright skin backed by Science. Britory uses ingredients from nature and applies what that natural ingredients can do to improve our customers’ skin condition. We are also committed to expanding our product line as 100% vegan and cruelty-free, ensuring our commitment to ethical and sustainable practice to protect animal’s welfare.